What is the Hub of Your Golden Publishing Sales Machine?

Build authority, leave a legacy, and attract people to your Golden Offers with the Golden Publishing Sales Machine. 

The main idea of the Golden Publishing Sales Machine is to use a wide range of media publishing to attract customers and clients to Your Golden Offer.

One way to visualize this is as a wheel or sphere, with Your Golden Offer as the Hub in the center.

Published content, such as your book, could be the Golden Offer in itself or a lead magnet for your Golden Offer.

What Is Your Golden Offer?

Every person has a different goal for publishing and a different focus for their marketing.

For most authors, the book itself is often their Golden Offer. The book is not a lead magnet for anything else, as they are busy writing the next book.

The book itself would be at the center of their Golden Publishing Sales Machine.

For a Course Creator, the course or membership program would be the Golden Offer at the hub of their Golden Publishing Sales Machine.

For you, it could be customers and clients.

The Golden Offer for concerts and theatre productions is a ticket to the event.

What is the goal of your marketing?

How the Golden Publishing Sales Machine Works

Start by visualizing a marketing wheel with your Golden Offer as the centre Hub. Here are some ways of attracting people to the offer:

• Blog Posts with Search Engine and AI Search Optimization
• Social Media Posts
• Video and Audio Podcasts
• Publicity and/or Advertising on print, radio, online, and television media outlets.
• Links from books and other media. QR Codes work in print media and live presentations.
• Networking
• Email

The Power Posting Strategy

Here is a Power Posting Strategy I routinely use for my own offers and for clients. Here is how it would work for you:

The first step is to compose a short article or post about your product or service.

The post could be an overview, a case study, a client testimonial, a special offer, or any other content that builds awareness and attracts potential clients to you and your offers.

I create the blog post with Search Engine Optimization (SEO) in mind and submit it to Google Search Console.

Then I create variations for posting on social media platforms, including LinkedIn, Facebook, Instagram, and other relevant sites.

The posts can be the whole article or a shortened version with links to the blog post.

Then we send a variation of the post to your mailing list via email.

Building an email list and creating email campaigns remain one of the most effective marketing strategies for achieving long-term success.

A variation of this is to use StreamYard and a social media poster to publish a Video Podcast on LinkedIn, YouTube, Facebook, and Instagram.

If appropriate, I will use Buzzsprout to syndicate the audio to podcast platforms such as Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and more.

Audio Podcasts will reach a different audience than Video Streams.

The Golden Offer will appear in searches within hours. We can measure traffic to the Golden Offer.

Sales are the main measure of effectiveness.

Putting the Multi in Multimedia Publishing

Whether your book is the Golden Offer, part of the Golden Offer, or a Lead Magnet for Your Golden Offer, publishing in multiple formats will increase your audience.

Here are the many ways I publish books and courses for myself and clients:

• Printed Books and eBooks
  I currently use Amazon Kindle Direct Publishing and IngramSpark. I am looking at other options as well.
• Flipbooks
  Fabulous for giving away as Lead Magnets.
• Downloadable PDFs
  Perfect for Lead Magnets.
• Multimedia Experience Editions
  I use Kartra Memberships to collect audio, video, images, text, and more for books, courses, media collections, and family stories. GoHighLevel would work for this as well.
• Audio Books
  I am listening to audiobooks and will release an audiobook of my next book across many audiobook platforms.
• Blogging Website
  My All My Relations website at allmyrelationsbook.com is an experiment in releasing a book as a website.
  
  A blogging website is perfect if your goal is to have your content available to as many people as possible.
• Serial Publication by Email
  You could send out a chapter a day.

I can help you publish your content on some or all of these platforms and implement landing pages and sales funnels.

Discuss with Greg Dixon at https://www.gregdixon.net/calendar

The Webinar Offer Hub

For some of you, presenting your Golden Offer in a webinar could be the most effective way to convert people into clients, customers, or collaborators.

There is a reason Tony Robbins, Kim Walsh Phillips, Dan Kennedy, Dave Dee, and many others present offers at live events and presentations.

Your marketing mission then becomes attracting people to register for a webinar. Live is best, but evergreen webinars convert too.

I can help you prepare and host webinars and other presentations.

My Golden Publishing Sales Machine Offer

Whether you are starting with little more than an idea or have a book or course completed, I can help you through your entire publishing and marketing journey.

Get started for $388, plus $188 a month until cancelled.

https://www.gregdixon.net/salesmachine

Do You Have Questions?

Let’s talk about your goals and Golden Offers.

https://www.gregdixon.net/calendar

Greg Dixon, Chief Enabler
Shared Visions Unlimited
Multimedia Publishing, Marketing, and Story Productions

Come learn more about Shared Visions Unlimited at https://sharedvisions.com/